About the work
X Games was transitioning through a change in management, and needed quick help to upgrade their web experience ahead of Aspen 2025, specifically to support their new Roku media partner, and to recruit more sponsors and fans.
We put together a team that understood their CMS platform, and could quickly control their deployments, site changes and optimizations.
To create a custom ad platform for this updated site, we setup a flexible approach to introduce rotation or timing based ad units with full control via custom updates to the CMS.
