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Double Nines Logo

Black Pearl

2021
Email analytics
platform
Tools
Dovetail
Figma
Stack
Strategy
Market research
Product roadmaps
Tech audit
About the work
Black Pearl Mail (BPM) has been a solution for organizations to control the branding of the emails sent from their organization. A critical part of their services is called Pearl Engine Insights, which collects analytics as part of their product offering.
Timeline
4 weeks engagement
1
2
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4
Research and interviews with stakeholders & existing customers week
Building Strategic Foundation, Supporting Artifacts and Planned Roadmaps.
Insight
Black Pearl Mail (BPM) has been a solution for organizations to control the branding of the emails sent from their organization. A critical part of their services is called Pearl Engine Insights, which collects analytics as part of their product offering.
Results
Through extensive market research, qualitative interviews and previous experience in the email marketing industry, Double Nines provided a holistic market analysis, product market fit, competitive landscape, key personas, go-to market strategies and product roadmaps that were the foundation to Blake Pearl Mail’s modernized platform.
More work: